What is CSR?
CSR, or corporate social responsibility, is a strategy adopted by companies in support of the environment or local community. Simply put, CSR can involve making donations, investing in more ethical business practices, or participating in volunteer projects. But CSR isn’t a one-size-fits-all initiative. Different companies will have different goals and different reasons behind those goals. But the important thing to remember is, CSR matters. If you don’t already have a CSR strategy, it’s time to create one.
Why is it Important?
Consumers and employees alike prefer companies who care. And by implementing CSR practices, you’re able to show that care while also bettering your community. In this respect, CSR is about putting your beliefs into practice: if you’re truly committed to making a difference, go out and make one. In turn, you’ll improve your company’s reputation and customer loyalty while boosting employee morale and productivity.
How Can I Improve My CSR Strategy?
CSR initiatives should draw upon the framework of your company. For example, if your company wants to revolutionize the tech space, donate funds to a technical nonprofit. And if you’re focused on healthcare, volunteer your time at a hospital or clinic.
CSR goals should also provide employees with volunteer opportunities they desire. Fortunately, figuring out which causes matter to them is easy: you can simply ask them. And once they tell you, you can set up events with those causes in mind.
Other Benefits of Strong CSR Goals
A company’s CSR goals are an indication of their morality. Consumers want to work with ethical companies, and they’re more likely to invest in you if you invest in society. Additionally, working toward CSR goals as a company allows your company to grow closer and more aligned. It’s impossible not to bond when you’re doing good together, especially when you both value the cause you’re working toward. In this respect, meeting CSR goals doesn’t just benefit the community–it also benefits your team.
While CSR goals are obviously important, they can be difficult to plan. In the world of COVID-19 especially, gathering your team in support of a cause may seem daunting. Thankfully, Generus offers remote volunteering opportunities to help improve teamwork and meet your CSR goals.